Organic Search Brings The Highest Value Customers

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Organic Search Brings The Highest Value Customers

As studies have pointed out for some time, not only does search bring in the most traffic, it also drives higher order values than email or social.

A Custora study offers some perspective on search’s dominance.

Analyzing customer lifetime value by channel (described as “the future profit a company expects to earn from a customer throughout his or her relationship with the business”), Custora reveals that organic search delivers the highest-value customers, at 54% above the average. Next on the list is CPC (36.9%), followed by Google (13.35%) and email (11.81%).

54% above
the average

 

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